Our WHY

It's Called Balance

At Frankie's, we believe that candy has a special way of bringing people together! Growing up in Sweden, weekends weren't just about relaxing—they were about "fredagsmys" or "lördagsmys" (cozy Friday or cozy Saturday) with a big bag of pick-and-mix candy. Imagine the joy of creating your perfect candy mix, a tradition that's a sweet staple in Scandinavian life.

When I moved to the U.S., I realized something was missing: the fun and flavor of Swedish candy! That's why at Frankie's, we’re bringing this delightful tradition to you. Our candies are not just tasty—they’re made with quality ingredients that you can feel good about (just don't forget it's still candy). We offer gluten-free, vegan options with no artificial flavors, dyes, or high fructose corn syrup. So go ahead, dive into a bag of Frankie's and experience a new kind of sweet tradition!

Our Inspiration

What We Call Home

The colorful beach hut, orbadhytt,is an iconic feature of the southern Swedish peninsula comprising the towns of Skanör and Falsterbo. Roughly a thousand or so huts line the shore that some refer to as “The Swedish Riviera,” with the various colors colliding to create a fun, vibrant and playful palette. Some like to say the badhytt gives the beach a rainbow effect as you bike down it, but we like to think of them as pieces of candy in a sandy bowl. However you see it, the badhytt serves as our symbol that friends, family and fredagsmys are never too far away. 

Meet our CEO

Frankie

Hi, I’m Frankie, the most adorable and sassy girl dog around (yep, that’s how my folks describe me!). My goal is to share joy wherever I can, and since my parents get really excited about Swedish candy, I figured the best way to spread that happiness is by sharing it with everyone.